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Does the 20% text rule still apply Facebook ads?

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

What is the best image size for Facebook ads?

1200 x 628
Recommended image size: 1200 x 628. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link) Images no more than 20% text.

How much text is allowed on a Facebook ad?

20 percent
Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed!

Should I put text on my Facebook ad?

Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe. Think about your unique selling proposition.

What is the best size for Facebook ads 2022?

Facebook Ad sizes for 2022

  • Maximum file size: 30 MB.
  • Maximum image size: 600 x 600 pixels.
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution.
  • Image ratio: 1.91:1 to 1:1.

What is the best size for Facebook Ads 2022?

What is a carousel Facebook ad?

The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link.

Are Facebook carousel ads effective?

Since they were launched, carousel ads have proven effective in increasing sales. In fact, according to a Digiday article, analysis shows that carousel ads outperform regular ads on Facebook. They can drive 10 times more traffic in just three months.