What age group does Coca-Cola target?
We do not target our advertising to children under age 13, anywhere in the world. We are committed to not market any of our products—regardless of nutritional profile—to children under the age of 13 and in media where 30% or more of the audience is composed of children under 13.
Who are Coca-Cola’s main customers?
Our largest customer, Wal-Mart Stores, Inc., accounted for approximately 22% of our total bottle/can volume to retail customers and our second largest customer, Food Lion, LLC, accounted for approximately 7% of our total bottle/can volume to retail customers.
How does coke life create value for its target customers?
Coke Life creates value for its target customers by helping them monitor their sugar intake, eco-friendly bottles made 100 percent of recyclable materials to house Coke Life.
Who drinks Coke the most?
Mexico had the most significant consumption of carbonated soft drinks in 2019, with approximately 630 8-ounce cups per year….Countries That Drink The Most Coca Cola 2021.
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Who would most likely be your target audience?
A target audience profile is simply a specific group of customers most likely to respond positively to your promotions, products, and services. Often, your target audience analysis will be based on specific factors like location, age, income, and so on.
What is it meant by target audience?
A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.
Was Coke Life a success?
Consumers touted the drink’s health credentials (and Stevia content) and appreciated its taste – less “chemical” than other low-sugar Coke products. However, only 15% of all content referencing Coke Life was positive, while 50% was negative.
How was Coke Life promoted?
“Sales are very much driven by promotional activity, so Coca-Cola launched it at a low price. Then they pushed it up to where they believe it should be, slightly at a premium level,” he explains. However, premium brands operate on lower volume levels, which is why the sales have fallen.