Is Google Tag Manager a data layer?

Google Tag Manager functions best when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations.

How do I use Google Tag Manager for ecommerce?

Login to your Google Analytics Account and enable ecommerce for the view your want. Create a Universal Analytics tag and set the Track Type to Transaction. Configure your tag with the required fields. Add the dataLayer() object to the transaction page to collect and pass the required variables.

Is Google Tag Manager GDPR compliant?

Let Cookiebot CMP automatically control all third-party tags (like Google Analytics, Facebook pixels and more) based on the consent state of your end-users, so that your use of Google Tag Manager (GTM) is compliant with the strict GDPR requirements of always obtaining the prior consent from visitors before processing …

What is Google Tag Manager used for?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

Is Google Tag Manager the same as Google Analytics?

Google Tag Manager is designed to send data from one data source to another. But it is not a data source itself. It does not store any data. Whereas Google Analytics is a data source that collects various information related to the website, users, campaigns, devices, etc.

How do I add Google Analytics to ecommerce tracking?

You need to enable Ecommerce for each view in which you want to see the data.

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

How do I enable enhanced ecommerce in GTM?

In most implementations, you should enable Enhanced Ecommerce on each of your Universal Analytics pageview or event tags. You have two options for enabling Enhanced Ecommerce in the tag editor screen of the web interface: Implement using the Data Layer (Recommended) Implement using a Custom JavaScript Macro.

Why you need a data layer?

A data layer helps you store: all information about user actions, such as page load, page view, scrolls, clicks, exit intent. additional pieces of info for your marketing needs, like product IDs, product price, cart value.

What does the data layer do?

A data layer is a JavaScript object that collects data on your website in a standardized way. Every tool you hook up to your website — analytics, heatmapping, live chat, etc. — accesses this one layer of data, which ensures two things: Each tool gets the data it needs.

Is Google Tag Manager a security risk?

Hackers Won’t Take Over Your Site Through GTM Google Tag Manager has the same risks that you’ll have with any system where people need to log in. In this case, GTM requires a Google Account to log into GTM, which can be a Gmail address or any email address that you associate with Google.

Does Google Tag Manager require consent?

If a user does not give consent to the specific consent types you’ve selected for the tag, the tag will not run. Many consent management platforms are already compatible with the ad storage and analytics storage settings. You can see a full list in our Help Center.

What is a Google Tag Manager data layer?

Technically speaking, a Google Tag Manager Data Layer is a JavaScript array that temporarily stores the information you need and then Google Tag Manager uses that data in tag/triggers/variables (later that data can be transferred to other tools, like Google Analytics).

How do I place the ecommerce data above the Tag Manager?

If for some reason you can’t place the ecommerce data above the Tag Manager container snippet, you can try one of these solutions: Have the tag fire based on a custom event farther down the page (e.g. combine the data and the event push as described in the developer documentation .) Set the trigger type to “ DOM Ready ”.

How to use Google Tag Manager with chrome?

I highly recommend using Chrome browser while working with Google Tag Manager because there is a whole bunch of other useful GTM extensions. Once you have installed Tag Assistant, a blue icon will appear in the top right corner. Click it while being on the website (that you’re working on) and then click Enable. Refresh the page.

How do I use Google Tag Manager to implement universal analytics ecommerce?

These instructions describe how to use Google Tag Manager to implement Universal Analytics ecommerce tags. To set up a standard Universal Analytics ecommerce tag: Login to your Google Analytics Account and enable ecommerce for the view your want. Create a Universal Analytics tag and set the Track Type to Transaction.