What does vertical mean in magazine?
Vertical editions are the digital editions for modern magazine publishing. A digital edition may represent the digital version of a print layout magazine or may be an exclusively digital magazine.
What is considered a vertical publication?
Noun. A publication whose editorial content deals with the interests of a specific industry, e.g., National Petroleum Magazine, Retail Banking Today, etc.
What is trade media?
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry.
What is a horizontal publication?
horizontal publication. trade magazine or paper whose editorial content is of interest to individuals in different business categories.
What is a vertical on an online magazine?
A “vertical” is when a new publication sprouts from a previous one. It does not serve to replace the existing publication. Rather, it complements it and, of course, cross-promotion will help both publications grow.
What is a vertical product?
In a vertical market, similar products and services or compatible products and services are developed and marketed to a designated set of customers. Examples of broader vertical markets are insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals and government.
What does having a vertical mean?
Why is trade media important?
Trade magazine publicity can be a vital part of an overall public relations program. Trade publications not only provide growth opportunities, but they can also supply organizations with new and innovative ideas, strategies, statistics and tools to maximize its communications efforts.
What are the major forms of media?
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.
What is vertical advertising?
Vertical advertising campaigns are used to reach established customers and prospective customers in very specific markets. A wine manufacturer may use vertical advertising to target very specific restaurants that include wine on their menus, rather than consumers themselves.
What is vertical and horizontal media?
It aims to reach a particular demographic or multiple demographics. Vertical advertising may appeal to people in the publishing industry, for instance, while horizontal marketing may appeal to CEOs in all industries or to people of Latin American heritage.
What is meant by vertical writing?
Vertical writing is used when the writing space is long vertically and narrow horizontally. For example, titles on the spines of books are usually written vertically. When a foreign language film is subtitled into Korean, the subtitles are sometimes written vertically at the right side of the screen.