What is digital transformation in retail?

Put simply, digital transformation is the idea that businesses should utilize new technologies and business models to motivate their employees to be more productive and to provide value for customers.

What are the 4 stages of retailing?

A theory of retail competition that states that retailing institutions, like the products they distribute, pass through an identifiable cycle. This cycle can be partitioned into four distinct stages: (1) innovation, (2) accelerated development, (3) maturity, and (4) decline.

What are the three stages of retail evolution?

Among the theories identified are the wheel of retailing theory, which outlines the three stages retailers encounter: entry phase, trading-up phase and vulnerability phase.

How is the retail industry changing?

Retailers are taking on larger players by moving online Today, shoppers make 43% of their monthly retail purchases online, and retailers are meeting those needs, with 88% now selling online. As many retailers are changing their business models, going online increases the odds of success.

Why is digital transformation important in retail?

Digital transformation tools allow retailers and brands to anticipate outcomes through a combination of technology, advanced analytics, mathematical models, and predictive analytics. Integrating technology increases efficiency, creating easier ways to work smarter, which lead to positive effects on the bottom line.

How technology is used in retail?

Technology in Retail In stores and on the sales floor, high tech tools help balance inventory assortments, manage ordering and track pricing. Customer tracking tools increase customer satisfaction and promote loyalty by enhancing shoppers’ in-store experience.

What is product life cycle in retail?

A product life cycle is the amount of time a product goes from being introduced into the market until it’s taken off the shelves. There are four stages in a product’s life cycle—introduction, growth, maturity, and decline.

What are the elements of retail strategy?

Thus, the retailing strategy has following seven components:

  • (a) Selecting a Target Market:
  • (b) Merchandising Strategy:
  • (c) Customer Service Strategy:
  • (d) Pricing Strategy:
  • (e) Location/Distribution Strategy:
  • (f) Promotional Strategy:
  • (g) Store Atmospherics:

How is retailing evolving?

Retail evolution is leading to an increase in the use of technologies like augmented reality, interactive video, 360 views, and gestural controls to bring products to life on shoppers’ screens, and this will only grow in the future.

What are the theories of retailing?

Theories of Retailing – Cyclic and Non-Cyclic Theories

  • Wheel of Retailing Theory. The wheel of retailing theory is one of the most common cyclic retailing theory.
  • Retail Accordion Theory.
  • Retail Lifecycle Theory.
  • Conflict Theory.
  • Environmental Evolution Theory.

What’s the future of retail?

Growth will be slow initially, but ramp up quickly. Smaller retailers will start to close, reducing consumer options and driving more people online. The role of the physical store will still be important despite the rise of online retail. In fact, brick-and-mortar retail can still thrive in the new era.

How is retail doing in 2021?

Retail sales grew on average 3.7% annually from 2010-2019. As we emerge from the global pandemic, retail is growing at levels not seen in over 20 years. Retail sales grew by 7% in 2020 and by over 14% in 2021. NRF forecasts that sales will grow by between 6% and 8% to more than $4.9 trillion in 2022.