What were the TV ratings for the Olympics?
The Games drew their lowest U.S. ratings ever. Reports released Monday indicate there was an average total audience of 11.4 million viewers for the 2022 Beijing Olympics. That is a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea.
Is viewership down for Olympics?
Be smart: Live TV viewership for the Olympics has been plummeting for years, but the declines have been exacerbated by the pandemic, geopolitical tensions and timezone headaches. Primetime ratings for the Tokyo Olympics last year were down 42% from the 2016 Summer Games.
Did the Olympics have good ratings?
TV Ratings/Peacock: The TV ratings for the Olympics continue to spiral downward. The Beijing Games on NBU delivered an average primetime audience of 10.7 million viewers, making it the least watched Olympics on linear television of all time. This was a 40% decline from the 2018 Olympics from PyeongChang, South Korea.
What is the lowest rated Olympics?
The Tokyo Summer Games averaged 15.5 million prime-time viewers, NBC’s lowest-rating Summer Olympics since it began broadcasting them in 1988. Pyeongchang averaged 19.8 million viewers in 2018, which at the time drew the lowest-ever Olympics ratings.
Is NBC losing money on the Olympics?
When NBC renewed its contract through the 2032 Summer Games, Comcast plunked down $7.75 billion, and while the cost of each individual event has not been disclosed, historical precedent would put the price of carrying these Winter Olympics somewhere around $975 million.
Did Beijing lose money on Olympics?
Considering China is spending billions to host the Olympics, it’s not that significant a loss. What’s more significant, economically, Zimbalist said, is the fact that the government has slowed or stopped production at a number of factories to reduce pollution during the games.