What is Alan Fletcher best known for?
Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s.
Who is Alvin Lustig?
Alvin Lustig (February 8, 1915 – December 5, 1955) was an American book designer, graphic designer and typeface designer. Lustig has been honored by the American Institute of Graphic Arts and the Art Directors Club Hall of Fame for his significant contributions to American design.
What do you mean by graphic design?
Graphic design is the craft of planning and creating visual content to communicate ideas and messages. Graphic design is everywhere you look — from billboards to cereal boxes to mobile apps. Through incorporating different elements and principles, these designs can influence our perception and emotions.
Who is Lester Beall?
Lester Beall (1903 – 1969) was an American graphic designer who was a leading proponent of modernist graphic design in the United States.
What do you mean by typography?
typography, the design, or selection, of letter forms to be organized into words and sentences to be disposed in blocks of type as printing upon a page.
What did Alan Fletcher do for graphic design?
Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s.
When was Alan Fletcher born?
Born on September 27, 1931, Alan Fletcher spent early years of his life in Nairobi, Kenya. His father was a civil servant in Kenya but as his father’s health declined considerably, his family moved to England when he was five.
What is Fletcher/Forbes/Gill style?
The Fletcher/Forbes/Gill style is typified by an advertisement for Pirelli illustrating the grip of a tyre with elegantly swerving type. The idea is direct, the graphic elements are restrained and the composition is skilful. The fusion of type and image was unprecedented in British graphic design.
Why did Fletcher go to Hammersmith School?
Along with his classmates, Fletcher was destined for a career in the army, the church or banking. Being totally unsuited to any of these, Fletcher opted out of the rigid grooves of post-war British middle class life and took up a place at Hammersmith School of Art.