What percentage of South Africa uses social media?

As of the third quarter of 2021, some 95 percent of internet users in the country used the messaging app. Facebook and Instagram followed, with a penetration rate of around 87 percent and 73 percent, respectively. The potential audience of Facebook that can be reached with advertisements amounted to 24.2 million.

Which age group uses social media the most in South Africa?

Social Media Usage Demographics in South Africa Of those users, the majority are between the ages of 20 and 29 years old. Senior citizens above the age of 60 represent 7% of users (Kemp, 2016).

Who uses social media the most in South Africa?

As of January 2021, it was found that women in the age group of 18 to 24 years accounted for 12.7 percent of social media users in South Africa, similarly to men in the same age bracket. Female teenagers aged 13 to 17 years accounted for 5.6 percent of social media audiences in South Africa.

What percentage of South Africa has internet?

South Africa’s internet penetration rate stood at 68.2 percent of the total population at the start of 2022. Kepios analysis indicates that internet users in South Africa increased by 494 thousand (+1.2 percent) between 2021 and 2022.

What percentage of people in South Africa have access to internet?

In 2021, 60.73 percent of the South African population were internet users.

How many people in South Africa are on Instagram?

6.81 million
As of March 2022 there were 6.81 million Instagram users in South Africa, up from 5.66 million in March 2021. The majority of Instagram users in South Africa were female, with women accounting for 51.8 percent of the app’s audience in the country.

Is Twitter popular in South Africa?

This is evident in South Africa’s tally of over 100 million mobile connections – an overpenetration of 169% of the population of just under 60 million people….The most popular social media platforms.

Platform Users
Facebook 27 million
YouTube 24 million
Instagram 10 million
Twitter 9.3 million

What is the most popular social media in Africa?

The report also noted that WhatsApp is the most popular social network in Africa, while Facebook remains the world’s most popular social network despite reports of Facebook deleters growing in ranks.

Is TikTok the most used social media?

3. TikTok is the 6th most-used social platform in the world. It ranks just behind Facebook, YouTube, WhatsApp, Instagram, and WeChat. Since 2021, it’s surpassed Facebook Messenger to move into 6th place.