What is cookie __ UTMZ?

__utmz This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site.

Which of the following is the Google Analytics cookie for Universal Analytics?

gtag. js and analytics. js (Universal Analytics) – cookie usage

Cookie Name Default expiration time
_gid 24 hours
_gat 1 minute
AMP_TOKEN 30 seconds to 1 year
_gac_ 90 days

Can I still use Google Universal Analytics?

Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties. After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months.

How do I add universal tracking to Google Analytics?

When you go to the Admin section of any Google Analytics property, click Create Property button. Enter your property name, choose the time zone, currency, and then click Show advanced options. After a new section appears, you need to click a toggle button next to a Create a Universal Analytics property.

What cookies does Google Analytics use?

‘_ga’ is the main cookie used by Google Analytics. ‘_ga’ enables a service to distinguish one user from another and lasts for 2 years. It’s used by any site that implements Google Analytics, including Google services.

What type of cookie is Google Analytics?

What type of cookie is _GA?

The client ID is stored in the Google Analytics cookie. The GA cookie is set, when a person visits your website for the first time. Google Analytics sends the client ID with each hit in order to associate hits with a user. A GA cookie can exist only on the device and browser where it has been set.

How do I know if I’m using Google Analytics 4 or universal?

Universal Analytics hit types include page hits, event hits, ecommerce hits, and social interaction hits. In contrast, Google Analytics 4 data is event-based, with the principle that any interaction can be captured as an event.

How do I check my UTM in Google Analytics?

Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.

What is difference between GA4 and UA?

Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users.

Can I have both Universal Analytics and GA4?

If your Universal Analytics property is implemented with gtag. js, you can dual tag for your Google Analytics 4 property in one of the following ways: Use the GA4 Setup Assistant and select the option to “Enable data collection using your existing tags” (This option uses a feature called connected site tags)

Is Google Analytics cookie necessary?

However, Google Analytics cookies cannot be classified as necessary cookies. These Google Analytics cookies are stored on your users’ browsers when they land on your website.

Does Universal Analytics create __UTM* cookies?

Universal Analytics doesn’t create any __utm* cookies. However, you can use Universal Analytics code (analytics.js) AND the traditional code (ga.js) simultaneously on your site. This will allow you to populate your UA profile and scrape the values from __utmz.

What Cookie does Google Analytics use to identify the user?

If Google Analytics is set up using GTM, then this cookie is set as _dc_gtm_ . #3 _gid which is used to identify the user and expires in 24 hours

How do I set a cookie timeout in Google Analytics?

_gaq.push([‘_setCampaignCookieTimeout’, 100000]); Here you are telling Google Analytics to delete the campaign cookie (_utmz) after 100 seconds. A 100 seconds time out means, Google Analytics will attribute conversion to a campaign for up to 100 seconds or until the campaign cookie value is overwritten with another value.

What cookies does the analytics library set?

The analytics.js javaScript library sets the following first party cookies: #1 _ga cookie which is used to identify unique users and it expires after 2 years. #2 _gat cookie which is used to throttle the request rate and it expires after 1 minute.