What companies use Acxiom?

Acxiom’s customers have included big banks like Wells Fargo and HSBC, investment services like E*Trade, automakers like Toyota and Ford, department stores like Macy’s — just about any major company looking for insight into its customers.

What does Acxiom specialize in?

Acxiom is an identity-based marketing company and data broker that specializes in personalized marketing. The company provides customer tracking and preferences across numerous sites and digital mediums. Acxiom provides individual customer targeting while maintaining anonymity.

What type of company is Acxiom?

database marketing company
Acxiom (pronounced “ax-ee-um”) is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.

Who owns Acxiom?

The Interpublic Group of CompaniesAcxiom / Parent organization

Does IPG own Acxiom?

While both AMP and InfoBase use third-party cookies, IPG has been worried about cookies for years now and “building ways to work around” Google’s most recent changes, Roth added. The short-lived future of the cookie was one of the core reasons IPG bought Acxiom.

How much is Acxiom worth?

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion.

How do I opt out of Acxiom?

How to Remove Yourself from Acxiom

  1. Go to their opt-out page, https://isapps.acxiom.com/optout/optout.aspx.
  2. Check all three boxes to opt-out of each of their lists.
  3. Fill out your information.
  4. You must verify your request via email.
  5. Open the email they sent and click on the link.

Is Acxiom owned by IPG?

Is LiveRamp a Acxiom?

On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.

Where does Acxiom get its data?

For marketing data Acxiom draws from three primary sources, Glasgow explained. One is public records, such as property ownership or professional licenses. The second is consumer surveys, magazine subscriber lists, catalogs, and warranty cards. The third category is summary reports about retail purchases.