## What is the difference between quantitative research and qualitative research?

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data, while qualitative methods allow you to explore ideas and experiences in depth.

## Why qualitative and quantitative data both play an important role in research?

Quantitative research is very well suited to establishing cause-and-effect relationships, to testing hypotheses and to determining the opinions, attitudes and practices of a large population, whereas qualitative research lends itself very well to developing hypotheses and theories and to describing processes such as …

## How quantitative and qualitative research complement each other?

Quantitative data focuses on numbers, metrics, and the formulation of facts. Ways to gather quantitative data include conducting A/B testing, closed-question surveys, and web analytics. Qualitative data focuses on the voice of your customers, asking open-ended questions, and developing ideas.

## What are the similarities and differences of qualitative and quantitative research?

Qualitative Methods Quantitative Methods
Text-based Number-based
More in-depth information on a few cases Less in-depth but more breadth of information across a large number of cases
Unstructured or semi-structured response options Fixed response options
No statistical tests Statistical tests are used for analysis

## What are the characteristics of quantitative and qualitative?

There exists a fundamental distinction between two types of data: Quantitative data is information about quantities, and therefore numbers, and qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.

## What are the characteristics of quantitative and qualitative research?

Quantitative research is statistical: it has numbers attached to it, like averages, percentages or quotas. Qualitative research uses non-statistical methods. For example, you might perform a study and find that 50% of a district’s students dislike their teachers. The quantity (50%) makes it quantitative research.